So you want to own a home business. Maybe an online internet business. Why not, you've heard all the promises$1,000 a week stuffing envelopes, $10,000 a month Brokering Notes, $28,000 in days, not weekssimply returning phone calls, Make $4,280 a month to simply shop at home, $4,000 cash first 2 days. You get the picture.
I read these ads right off of "Home Business" August 2007 magazine. There's a lot of hype and promises out there. Maybe you have gotten involved in some of these companies and realized, after you spent your $1,000 or more to join, it really wasn't as easy as they said, plus they didn't have a system.
One of my favorites are the sites that have the long copy and ask you to buy before they even show you what it is, wow that's ballsy. I have to be honest with you here. I fell for a lot of this hype and promises, to find out they just don't work.
I want to help you not make the same mistakes I did. So where do you start? What do you look for? What I'm going to share with you is what to look for in a home based business. It's not going to be some hyped, hypothetical non-sense. I'm going to give you the hard facts on what to look for.
1. Find a mentor. Someone who is going to be there for you. Someone you can trust. Someone who has a system. Someone who has the results you are looking for. Someone who is willing to listen to your needs and actually cares about your success.
2. Make sure the system is duplicatable. Make sure you talk to everyone on the team and ask if they are successful with the system. This is where most businesses fall short, leaving a trial of destruction and not success.
3. Make sure the products being sold are legitimate stand alone products. Meaning that the products would sell themselves if on a shelf at a store. Most network marketing and direct sales companies are built on a compensation plan and not a stand alone product. If this isn't the case you will have a hard time building residual income and a stable business as most people will not be able to duplicate what you are doing and your attrition will be huge.
One way to tell if the products are viable is to see what percentage of the products sold are retail sales. If people are only buying the products to be able to turn around and sell them to other recruits, beware. This is so critical. Besides who doesn't want to be proud of what they're selling. there are enough legitimate companies marketing legitimate products out there. Find one that feels right to you!
4. Make sure the team you are working with has a true-turnkey marketing system in place that anyone can duplicate. A system that anyone can plug into and get instant results with. If you have to figure out your own lead generation or if the company relies on recruiting family or friends, purchased leads or newspaper advertising, RUN. RUN FAST! If you don't have a reliable way of getting quality prospects in front of what you are offering you cannot be successful long term.
5. The system should also replace most of the redundant and boring things that cause most people to fail. Turnkey marketing systems that actually are proven to work are difficult to find. This is usually the weak linkLook closely.
6. Make sure that the company has a long term vision and is going to be financially stable as long as your are going to be marketing for it If the company has bad PR, it's for a reason. Bad PR kills companies quick. Also make sure the company is NOT hiding offshore in the Bahamas or Panama somewhere to keep out of reach of the attorney general. This a key sign of company's true colors.
7. Find a Top-Tier direct sales company to work with. I have personally never achieved a significant income with MLM, affiliate, referral, or network marketing type business models. The attrition is too big and the commissions too small.
8. Make sure you don't have to pass up any sales as part of a qualifications processYou should be in a income earning position from day one. This is critical. Besides what happens after you pass up your qualifying sales? You're on your own! Your sponsor has no further financial interest in your success.
9. Make sure that the company you are working with has no conflict of interests.. You can recognize this as large monthly fees, selling you leads, or partnerships and alliances that are PROFIT CENTERS designed to line the company's pockets with your money.
10. Finally, is what you are about to do something you can be passionate about and would you be willing and eager to share it with others? If not how can you be successful if you lack the self confidence and pride in what you are doing. Do something meaningful and make what you do about "helping others". Be proud and passionate and if you are using the right system, it will be impossible to fail.
In conclusion, I would also like to say that You Have to Want It! You have to be willing to put in the time and money it takes to be successful, to have that Time Freedom you have always wanted. Treat it like a business not a hobby. Even if you have a job, it is very feasible to start a home based business. I know, I did it.
There are no free lunches here. You have to be willing to give up that night time television. You have to want it! You can't buy an education like this, because they don't teach it.
It wasn't until I started focusing and doing all the things that this business offered, taught and required of me that I became successful.
Copyright (c) 2007 Mark Molina
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